Registres trobats: 22
| Títol | A framework for the implementation of (internet) marketing by the wine bussiness |
| Autor | GOODMAN, S. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 18pp |
| Descriptors | Marqueting Internet Industria vitivinicola |
| Localització | C 16/74 |
| Títol | An exploration of the use of Extraordinary experiences in wine tourism |
| Autor | ALI-KNIGHT, j. CARLSEN, J. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 1 dossier |
| Descriptors | Vi Turisme |
| Localització | C 16/61 |
| Títol | Analysing wine behavioural loyalty |
| Autor | JARVIS, W. RUNGIE, C. LOCKSHIN, L. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 16pp |
| Descriptors | Comportamen lleial Estadistiques Vi |
| Localització | C 16/81 |
| Títol | Building icon wine brands: exploring the systemic nature of luxury wines |
| Autor | BEVERLAND, M. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 19pp |
| Descriptors | Marques comercials Vi |
| Localització | C 16/79 |
| Títol | Communication on the sensory quality of wine: questions about sensory training and expertise |
| Autor | HAUTEVILLE, F. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 18pp |
| Descriptors | Percepcio sensorial Analisi sensorial Tast Marqueting Qualitat del vi |
| Localització | C 16/76 |
| Títol | Consumer purchasing behaviour for wine: what we know and where we are going |
| Autor | LOCKSHI, L HALL, L. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 1 dossier |
| Descriptors | Consumidor Comportament Vi |
| Localització | C 16/70 |
| Títol | Customer service training in winery tasting rooms: perceptions of effectiveness by tasting room personnel |
| Autor | THACH, E.C. OLSEN, J.E. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 16pp |
| Descriptors | Sala de tast Consumidor Cursos de tast Tast |
| Localització | C 16/73 |
| Títol | Strategic dilemmas of a small market player: the canadian wine industry |
| Autor | MADILL, J.J. RIDING, A.L. HAINES G.H. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 1 dossier |
| Descriptors | Mercat Canada Vi Industria |
| Localització | C 16/64 |
| Títol | Strategic issues facing the New Zealand wine industry in a global environment |
| Autor | BENSON-REA, M. BRODIE, R.J. CARTWRIGHT, W. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 14pp |
| Descriptors | Nova Zelanda Mercat vitivinicola Industria vinicola Estrategies |
| Localització | C 16/66 |
| Títol | The Nk'Mip Cellars: Wine and wine tourism with an indigenous flavour |
| Autor | ANDERSON, R.B. McGILLIVRAY, S. GIBERSON, R.J. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 1 dossier |
| Descriptors | Indigenes Canada Vi Turisme |
| Localització | C 16/62 |
| Títol | The communications issues for producers of alternative closures in the wine industry |
| Autor | WILSON, D. LOCKSHIN, L. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 18pp |
| Descriptors | Tap alternatiu Industria vinicola |
| Localització | C 16/77 |
| Títol | The failure of a wine closure innovation: a strategic marketing analysis |
| Autor | MORTENSEN, W.J. MARKS, B.K. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 15pp |
| Descriptors | Tap Fracas Marqueting Vi |
| Localització | C 16/72 |
| Títol | The importance of market orientation in developing buyerseller relationships in the export market: the link towards relatinship marketing |
| Autor | BEAUJANOT, A. LOCKSHIN, L. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 1 dossier |
| Descriptors | Mercat Evolucio Exportacio Marqueting |
| Localització | C 16/63 |
| Títol | The intrinsic dimensions of wine quality: an exploratory investigation |
| Autor | CHARTERS, S. PETTIGREW, S. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 21pp |
| Descriptors | Qualitat del vi Vi |
| Localització | C 16/68 |
| Títol | The mediating role of involvement and values on wine consumption frequency in France |
| Autor | HAUTEVILLE, F. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 18pp |
| Descriptors | Vi Consum Marqueting Fran?a |
| Localització | C 16/80 |
| Títol | The pareto effect (80:20 rule) in consumption of beer, wine and spirits: a preliminary discussion |
| Autor | HABEL, C. et al. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 12pp |
| Descriptors | Marqueting Vi Consumidor Cervesa Vi Vi espirituos Consum |
| Localització | C 16/71 |
| Títol | The wine sector in France: A tentative economic system description |
| Autor | COUDERC, J.P. REMAUD, H. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 21 pp. |
| Descriptors | Fran?a Mercat vitivinicola Descripcio Sector vinicola |
| Localització | C 16/65 |
| Títol | Trade mark registration for wines in Australia |
| Autor | OMOND, J.L. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 17pp |
| Descriptors | Registre Marques comercials Vi Australia |
| Localització | C 16/78 |
| Títol | Using the thiel index coefficient to analyse variation in wine consumption habits |
| Autor | WILSON, D. LOCKSHIN, L. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 1 dossier |
| Descriptors | Vi Consum Habits de consum |
| Localització | C 16/60 |
| Títol | Why quality is no longer enough? Strategic marketing evolution in the wine industry |
| Autor | BEVERLAND, M. LINDGREEN, A. BRETHERTON, Ph.W |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 37pp |
| Descriptors | Marqueting Qualitat Industria vinicola |
| Localització | C 16/67 |
| Títol | Wine purchase behavior and personal value based consumer segmentation |
| Autor | HOFMEISTER, A. TOTTH, G. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 19pp |
| Descriptors | Mercat Consum Vi Comportament |
| Localització | C 16/69 |
| Títol | Within-the-line cannibalisation arising from price promotions: an examination using Australian beer brands |
| Autor | DAWES, J. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 10pp |
| Descriptors | Cervesa Australia Oferta de mercat |
| Localització | C 16/75 |