Registres trobats: 7
| Títol | Analysing wine behavioural loyalty |
| Autor | JARVIS, W. RUNGIE, C. LOCKSHIN, L. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 16pp |
| Descriptors | Comportamen lleial Estadistiques Vi |
| Localització | C 16/81 |
| Títol | Are age and gender key factors in the more responsible consumption of alcoholic drinks? |
| Autor | SPAWTON, T. LOCKSHIN, L. |
| Dades Font | Slovakia Viticulture and Viniculture Congress Proceedings - June 2002 - V: Section2: Oenology. Scientific and practical aspects of wine quality- N: , Pg: cd-rom |
| Descriptors | Edat Genere Consum responsable Begudes alcoholiques Salut |
| Localització | 634.8:663.2 CON (Cd-rom) |
| Títol | Marketing and management for the wine industry. Readings 3 & 4 |
| Autor | LOCKSHIN, L. |
| Dades Font |
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| Descriptors | Vi Marqueting Comercialitzacio Consum |
| Localització | C 23/4 |
| Títol | The communications issues for producers of alternative closures in the wine industry |
| Autor | WILSON, D. LOCKSHIN, L. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 18pp |
| Descriptors | Tap alternatiu Industria vinicola |
| Localització | C 16/77 |
| Títol | The diversity of Asian wine markets: and Australian and Chilean perspective |
| Autor | LOCKSHIN, L. |
| Dades Font | OIV Australia congress proceedings 26th world congress and 81st general assembly of the Office International de la vigne et du vin - October 2001 - V: Section vitivinicultural economy: addressing marketing issues from production to consumption- N: Economic analysis, Pg: 13-21 |
| Descriptors | Asia Mercat Viticultura |
| Localització | 634.8:663.2 CON |
| Títol | The importance of market orientation in developing buyerseller relationships in the export market: the link towards relatinship marketing |
| Autor | BEAUJANOT, A. LOCKSHIN, L. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 1 dossier |
| Descriptors | Mercat Evolucio Exportacio Marqueting |
| Localització | C 16/63 |
| Títol | Using the thiel index coefficient to analyse variation in wine consumption habits |
| Autor | WILSON, D. LOCKSHIN, L. |
| Dades Font | Wine Marketing Colloquium - July 2003 - V: - N: , Pg: 1 dossier |
| Descriptors | Vi Consum Habits de consum |
| Localització | C 16/60 |